Dove tackles self-esteem and heavily-edited selfies in latest campaign
Created by Ogilvy and directed by Benito Montorio, the 60-second film highlights the dangers of retouching apps and their impact on young women 23/04/2021 7:49 am
Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media.
At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to its hugely successful 2006 campaign ad Evolution, which shone a light on the impossible beauty ideals of the advertising industry and media.
Zoe Adlersberg
The job interview started like any other, but as soon as the interviewer asked about the “hair situation,” Chase Moore knew he wasn’t going to get hired at In-N-Out. Moore, a graduate student at the University of Texas at Austin who is Black, wears his hair in locs long enough to tie back. The manager, who is white, told him the grooming policy of In-N-Out prohibits men from having long hair. “She let me know that although there had been cases where male employees had been allowed to tie their hair up, that option would not be available to me because I didn’t meet the specific aesthetic standards they are trying to present,” he says. When asked if he would be willing to cut it, he said no. The next day, lo and behold, he received a text telling him he didn’t get the job.