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“Reverse Selfie” shows how the pressure of social media and retouching apps are harming young girls’ self-esteem. Responses by Daniel Fisher, global executive creative director, Unilever and special projects and Juliana Paracencio, global creative director, Ogilvy UK Background: “Reverse Selfie” is the modernized sequel to Dove’s “Evolution” film of 2006, and it tackles the new enemies of young girls’ self-esteem: unrealistic retouching apps and social media. Targeting parents, our ambition was to raise awareness of these new enemies, encourage families to have “The Selfie Talk” with their children and to start a movement to change selfie culture. The whole campaign further acts to bolster Dove’s self-esteem project, the largest self-esteem education program in the world.

United kingdomJuliana paracencioSophie harris taylorBenito montorioDaniel fisherOgilvy unitedBig syncGrand central studiosSwerve representsஒன்றுபட்டது கிஂக்டம்சோஃபி ஹாரிஸ் டெய்லர்டேனியல் மீனவர்ஓகில்வீ ஒன்றுபட்டதுபெரியது ஒத்திசைவு