Omnichannel Shoppers: Converting Them in 2021
April 1, 2021
Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement to receive a coupon code that he uses to complete the purchase on your mobile app. He also opts to pick up the delivery from your brick and mortar store that falls on his way back home.
Just like Paul, most shoppers view your brand holistically and expect a seamless experience across various touchpoints. An omnichannel approach acknowledges this and puts your customers at the center of your business. It focuses on delivering a consistent and seamless experience across devices and touchpoints, enabling customers to switch between channels and use them simultaneously without any inconvenience.
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Terminus, an account-based marketing (ABM) platform, has announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners and Hallett Capital. The investment by Great Hill Partners brings Terminusâ total funding to $125M.
Great Hill Partnersâ Derek Schoettle and Chris Gaffney will join Terminusâ Board of Directors. Schoettle served as CEO of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBMâs Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, has served on more than 45 boards and participated in over 100 acquisitions.
Earlier Terminus expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. Ramble, now Terminus Chat, allows Terminus to offer native chat.