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Omnichannel Shoppers: Converting Them in 2021
April 1, 2021
Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement to receive a coupon code that he uses to complete the purchase on your mobile app. He also opts to pick up the delivery from your brick and mortar store that falls on his way back home.
Just like Paul, most shoppers view your brand holistically and expect a seamless experience across various touchpoints. An omnichannel approach acknowledges this and puts your customers at the center of your business. It focuses on delivering a consistent and seamless experience across devices and touchpoints, enabling customers to switch between channels and use them simultaneously without any inconvenience.