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华泰证券:脱发诊疗千亿级市场正起航 从刚需向美学发展 _ 东方财富网
脱发行业:高人群基数+低渗透+强推广,催生千亿市场。卫健委数据显示2020年我国超2.5亿脱发人群(雄激素性脱发占比90%以上),2020年中国脱发药物治疗市场规模~7亿元,毛发医疗服务市场规模~185亿元,我们预计未来十年脱发行业有望迎来快速发展(2021-2031E CAGR=22%),基于: 1) 人群特征的改变:脱发群体年轻化(26-30岁年龄段占比脱发人群42%,艾媒咨询2020),年轻人重视外表且消费意愿更强,同时女性防脱市场亦快速崛起(依从性更优); 2) 产品可及性增强:互联网药房与毛发医疗机构的快速发展,拓宽了脱发产品的消费场景; 上游药械商:看好米诺地尔消费属性,长期期待新疗法。借助医美风潮,抗衰管理从面部向头皮拓展,中胚层疗法通过局部皮下导入药物或营养因子实现改善毛囊微环境、减少脱发等目的,未来有望成�
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