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ACR-enabled geo audience data to power omnichannel targeting

Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe and unbiased insight into TV a.

Six U S SVODs will have approaching 1bn subs combined by 2029

Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, according to figures just released by Digital TV Research. T.

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