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Quality always sells in any market and for Northern Ireland livestock farmer, James Alexander, that means using several breeds and crosses in the sheep and the cattle world to produce females of the highest calibre. While many producers with a keen eye for stock focus on pedigree breeding as an alternative source of income, James who farms in partnership with his parents, Nelson and Anne, wife Ruth and their young family of Mya, Alicia, Isla, Jaxson and Eliza, have been so successful they have already established a brand name in the Jalex prefix which has become synonymous with quality. It’s a policy which is undoubtedly paying handsome dividends for the Ulsterman whose grandparents started off from humble beginnings on a small hill farm in the glens of Antrim. James’ father, Nelson, established the Alexander Tractors business selling tractors and 4 x 4 vehicles in the 1970s.