Some fun facts about MARCH. Did you know that it was named after the Roman god of war MARS? You may ask why this is. Because that was when campaigns resumed after the winter freeze. While The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the data warriors from XTRENDS – are not in favor of armed conflict, especially now, we do recognize that over the years the ratings have been referred to as the “radio wars.” And truth be told, there is always a .