The OTT major is grappling to crack the India market because of an identity crisis manifesting as content dilemma. Is the global streamer willing to shed its elite image to make more Indians pay for its content?
After its theatrical release, the film will air on TV before finding a home on OTT, unlike Allu Arjun's Pushpa and others. What are the pros and cons of a TV-first release in an on-demand era?