Skincare brand Sebamed names Lux, Pears, Santoor, Rin in digital ads
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In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it s milder than rivals.
Sebamed, a German personal care brand has teamed up with agency The Womb to create an ad campaign that pulls up its competitors by name. The ad sees women lounging around in a bathing area setting in luxurious clothes (often seen in beauty soap ads).
They explain that beauty soaps such as Lux, Pears, and Santoor have the same pH levels as dishwashing soap bar Rin. They place a strip of litmus paper on all the soaps in question to illustrate their point.