in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote from mark gatiss, the actor and screenwriter. he said, the traitors gave us proof that linear television is not dead.
in advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote
a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote from mark gatiss, the actor and screenwriter. he said, the traitors gave us proof that linear television is not dead. dino, would you agree with that? can you learn things from the success of certain tv formats, in informing how advertising will or won t perform? i mean, absolutely. i think that, you know, tv is definitely kind of here to stay. and i thinkjust before christmas, we saw quite a good test, with the likes of netflix and disney+ turning towards old school, let s say, methods to attract income, looking at advertising funded models as well, to keep their model sustainable. of course, tv you know, the likes of channel 4 and bbc they re competing with these global content brands, and we ve got to include people like tiktok in that
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