UK-based kidswear brand launches in India
Wed, Aug 4 2021 13:57 IST |
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UK-based kidswear brand launches in India.(photo:IANSLIFE). Image Source: IANS News
New Delhi, Aug 4 : India is a scattered market with few boutique brands offering limited organic clothing. International brands available in India also have only 10-30 per cent of range in organic clothing, says Ankit Shukla, Country Head India and Middle East, Norlanka Brands.
After recently buying a majority stake in Lilly + Sid, the company has launched the brand in India. IANSlife speaks to Shukla and Emma Hassan, Founder, Lilly + Sid, to find out more details. Excerpts:
Tell us about your brand. Why did you decide to enter the Indian market now?