along with his brother. now on bbc news it s hiplife: the sound of ghana . argument done by eno barony plays. # high spirits so they can t kill it. # god s plan, no man. hiplife, to us, is what peanut butter is to bread. this is what actually- defines us as ghanaians. every ghanaian everywhere is representing ghana with hiplife. i would not even have fathomed being a musician if hiplife didn t happen. the story of hiplife is important to tell. # i don t walk around in the philippines. - # with the philistines. # m dot, in any vicinity, i fulfil a dream. - # no, i m not a rapper, i m an ideas company! i to understand the rising global influence of african music, you have to understand the story of hiplife. keep your eyes on the road by reggie rockstone plays. when i did what i did, i tagged it. so, when a dude put a piece of meat between two bread and he called it a burger, he named it. and that s what i did. i named it hiplife . hiplife music is a conversation between gha
twi being one of the biggest local languages, it was unique in a sense that nobody had attempted to put rap together in that context before. # on and on for the hiplife. # check, check it out. pops would always say, listen, reggie, you know, all your rap? bibbidy, bibbidy. people ain t got time to listen to all of them lyrics. we need something to catch them a hook, a chorus. and he was right. because at the time, not long before i came, naughty by nature had blown up with hip hop hey, ho and my father always used to say how african that was call and response. now tsoo boi, i can say that anywhere in ghana and i get a response. # tsoo boi. # yeah. # tsoo boi. tsoo boi actually
# it goes on and on for the hiplife. # check, check it out. pops would always say, listen, reggie, you know, all your rap? bibbidy, bibbidy. people ain t got time to listen to all of them lyrics. we need something to catch them a hook, a chorus. and he was right. because at the time, not long before i came, naughty by nature had blown up with hip hop hey, ho and my father always used to say how african that was call and response. now tsoo boi, i could say that anywhere in ghana and i get a response. # tsoo boi. # hey! # tsoo boi. tsoo boi actually is the heave ho. any time we have to move something heavy, it s that sound, and this tells you how powerful sound is. # tsoo boi. reggie rockstone quickly became
which was reggie rockstone s tsoo boi and talking drums aden. # i m about the flow. # because he s rhymin with the 0. # once had a afro, - but not some cornrow. i had wasted a lot of money taking talking drums to america and thinking that in 1995, america was ready for a burna boy. # know my name is shabba. # but your purpose ain t no rankin . they were rapping but they were wearing these batakaris. 30 years ago, they were considered to be very primitive, traditional clothes. but i went to atlantic in 1995 with talking drums. i shouldn t have done, cos i met record executive executives who couldn t even conceive that there was hip hop in africa, so it took till 2020 for an american label like atlantic to sign burna boy. # like say tomorrow no dey. by the late 2010s,
artists like tic tac or obrafour or kenya. for the very first time, they became the songs that you d hear in the bars, the clubs everywhere. then, when i came to this country, i shot the very first hiplife videos, which was reggie rockstone s tsoo boi and talking drums aden. # i m about the flow. # because he s rhymin with the 0. # once had a afro, - but not some cornrow. i had wasted a lot of money taking talking drums to america and thinking that in 1995, america was ready for a burna boy. # know my name is shabba. they were rapping but they were wearing these batakaris. 30 years ago, they were considered to be very primitive, traditional clothes. but i went to atlantic in 1995 with talking drums. i shouldn t have done, cos i met record executive executives who couldn t even conceive that there was hip hop in africa, so it took till 2020 for an american label like atlantic