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TransUnion Expands Neustar Integration

The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data

United statesSeema patelArtificial intelligenceMachine learningTruthset data collectiveTelevisaunivision householdSnowflake nativeBill strattonSnowflake media data cloudData clean room

Fluent Maintains #1 Ranking for Data Accuracy in Latest Truthset Truthscore™ Index

Fluent is Recognized for High-Quality Consumer Data for Seven Consecutive QuartersNEW YORK, April 06, 2023 Fluent, Inc. , a leader in data-driven performance marketing, today announced that it. | April 6, 2023

New yorkUnited statesTruthset truthscoreBrian hoganData solutions at fluentFluent incCompany annual report on formCompany quarterly reports on formHigh quality consumer dataSeven consecutiveTruthset data collectiveData solutionsChip russoAbout truthsetAverage truthscoreNew york city

Marketers consumer data may be extremely flawed—how Truthset is aiming to change that

Marketers consumer data may be extremely flawed—how Truthset is aiming to change that
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Scott mckinleySimon dumencoProcter gambleSan francisco basedTruthset data collectivePresident chief revenue officer chip russoTruthset data

Truthset Data Collective Launches Effort to Improve Data Quality

It emerged from private beta with 20 founding members and a suite of products to improve the quality of digital marketing data

Scott mckinleyCoalition for innovative media measurementAdvertising research foundationAssociation of national advertiser alliance for inclusiveTruthset data collectiveData collectiveFounding dataChip russoInnovative media measurementNational advertiser allianceMulticultural marketing