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Truly Hard Seltzer launching fruit punch variety pack for summer 2021

Truly Hard Seltzer is launching an array of fruit punch flavors in time for summer. Truly s Punch Hard Seltzer variety pack will include fruit punch, berry punch, tropical punch and citrus punch hard seltzers, available nationwide starting May 10, according to a statement from the brand. With the new flavor palette, the brand hopes to reach new clientele, according to Don Lane, vice president of Truly, noting in a news release that punch is approachable as a bold-yet-familiar flavor. As we were developing punch, it tested even higher with consumers than our recent first-to-market lemonade and iced tea hard seltzers, so we knew we had a winner that would be perfect for summer, Lane told USA TODAY.

Boston Beer Inc (SAM) Q1 2021 Earnings Call Transcript

Boston Beer Inc (SAM) Q1 2021 Earnings Call Transcript
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White Claw is Releasing Two Stronger Hard Seltzers

White Claw is Releasing Two Stronger Hard Seltzers Ok, we all know that s not true, but it s still a pretty fun slogan! I want to start by declaring my love for White Claw. Beer makes me bloated, cider gets too sweet after a while, and wine makes me sleepy, but White Claw is always perfect. It s light, it s bubbly. it really is the best summer beverage, in my opinion. If you re a White Claw fan, your summer is about to get even better! White Claw has announced a new line of even harder seltzers called Surge. According to CNN, the Surge beverages are bigger AND contain more alcohol. The 16-ounce cans have 8% alcohol by volume, compared to the 5% alcohol by volume that the original 12-ounce cans have. The two available flavors are Blood Orange and Cranberry.

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