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Protecting Consumers from Deceptive Comparison Pricing

Protecting Consumers from Deceptive Comparison Pricing
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United statesDonald ngweRichard staelinJoele urbanyUniversity of notre dameProfessor of marketing at mays business schoolDuke universityTexasam universityAmerican marketing associationNotre dameFederal trade commissionFirms tellingNormal priceTrue normal priceAdvertised regular priceJoe foster