(Pocket-lint) - Phone-makers have been getting creative when it comes to selfie cameras. We ve had the notch, the punch-hole, the pop-up. Now it s the turn of the under-display camera, with the ZTE Axon 20 5G the first phone to launch to market with such a design (despite Oppo showing off the technology first). ZTE? we hear you say. Yep, the tech giant has been floating around in the peripheries in recent years, launching some phones - but they ve rarely been available to easily purchase outside of its native China. The Axon 20 5G, therefore, represents not only a first from a technological point of view thanks to that camera, but a renewed push for the company to appeal to a wider audience.