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Molson Coors invests in brewery founded by gang rivals

Dive Brief: Molson Coors is making an equity investment in Tru Colors and will work with the brewery to assist in the distribution strategy, brand positioning, supplier relationships, marketing and product development, the companies said in a statement. Tru, which stands for truth, responsibility and unity, was founded by a tech entrepreneur and rival gang leaders from the Bloods, Crips and GD. Molson Coors said the investment is not only a strategic one but the latest in a series of steps by the maker of Miller Lite and Coors Light to foster a more inclusive and diverse culture. Tru Colors is planning to introduce its first product this summer.

Molson Coors Beverage Co buys into anti-gang brewer Tru Colors

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Molson Coors Buys Its Sixth Craft Brewery

Molson Coors Buys Its Sixth Craft Brewery
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