Something new is brewing at Greenville s iconic Old Cigar Warehouse gsabusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gsabusiness.com Daily Mail and Mail on Sunday newspapers.
Press release content from Business Wire. The AP news staff was not involved in its creation.
TRU Colors Announces Strategic Partnership With Molson Coors, Advancing Its Mission to End Street Violence and Unite Communities Across America
April 14, 2021 GMT
WILMINGTON, N.C. (BUSINESS WIRE) Apr 14, 2021
TRU Colors Brewery, the social impact company unifying rival gangs, today announced a strategic partnership with Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) that will help accelerate the brand’s growth and distribution of its first product by summer 2021.
ADVERTISEMENT
Founded by George Taylor and rival gang leaders of the Bloods, Crips, and GD, TRU Colors is a for-profit brewery with a tightly integrated social mission to stop street violence and unite communities across America. TRU stands for Truth, Responsibility, and Unity.
TRU Colors advances its mission through strategic partnership with Molson Coors
TRU Colors advances its mission through strategic partnership with Molson Coors By WECT Staff | April 14, 2021 at 4:52 PM EDT - Updated April 14 at 5:45 PM
WILMINGTON, N.C. (WECT) - TRU Colors Brewery announced a strategic partnership with Molson Coors Beverage Company Wednesday, a move that will help accelerate TRU Colorsâ mission-based brand.
Molson Coors is making an equity investment in TRU Colors and will serve as a strategic partner to assist the company with distribution strategy, brand positioning, supplier relationships, marketing and advertising consultation, and product formulation.
TRU Colors is a social impact company founded by tech entrepreneur George Taylor and operated by rival gang leaders of the Bloods, Crips, and GD with a social mission to end street violence and unite communities.