Cofounder for the center for Humane Technology. Tim kendall, former director of monetization at facebook and former president of pinterest. Now ceo of moment. They join me for a virtual conversation on this edition of bloomberg studio 1. 0 along with safiya noble, an associate professor at ucla and author of a bestselling book on bias in technology, to talk about what the movie got right, wrong, and chart a path toward the social solution. Each of you has been a voice in the conversation around big techs unchecked power, and i am curious, when was the lightbulb moment for you . What was the moment that sparked your desire to speak out . Tristan i think the moment for me was when i was at google and it was about 2012, having studied at this lab at stanford called the Persuasive Technology lab, i saw more and more of my friends decisions were about building engagement and growth and less and less about a genuine, sincere intent, or how do we build technology that empowers people and does
Cause. To prove. Only was poisoned with. Us Vice President ial hopefuls. Only t. V. Election debate but it was a flying. Headlines. Transformed d working life as we know it so if you go speak to the president of Global Workplace and find out. With your latest global news update join us again. Social media. Millions of people together how to control what we think and how will leave without us even knowing it im joined today by tim kandel former facebook director online to zation expresident of contrasts and the c. E. O. Of moment at. Tim kandel former phase of director former president. App great to have you with us and i have so many questions for you where do we start. Right so obviously during this pandemic radar screen time on social media is way up i mean do you feel that this increase will be permanent or are we going to sort of when else once were allowed to freely roam again. Its hard to argue predict the future. I mean i think weve seen a surge. In doing this because people tur
Using technology to complete to compete for our attention which they then sell to advertisers but heres a question from someone that has worked on television for most of her life hasnt he been doing the same thing for decades now i mean i mean weve heard the same arguments against brainwashing its manipulating break throw it out isnt social media just. New sort of t. V. Yeah i think its a great question. There are a couple things that id say one is that t. V. Is just not as good at being as addictive as social media and thats for thats for a couple reasons one is its not interactive and 2 is its not personalize to us right the content that i see on t. V. Is not about my social world it doesnt it doesnt reflect. My popularity and my standing it doesnt it doesnt allow me to compare myself to other friends or colleagues in the way that social media does so social media really allows me it really it really preys on a bunch of things in kind of my animal brain that really get me addicted yo
Are using technology to complete to compete for our attention which they then sell to advertisers but heres a question from someone that has worked on television for most of her life hasnt been doing the same thing for decades now i mean weve heard the same arguments against t. V. Ads brainwashing its manipulating break it throw it out isnt social media just. New sort of t. V. Yeah i think its a great question there are a couple things that id say one is that t. V. Is just not as good at being is addictive as social media and thats for thats for a couple reasons one is not interactive. And 2 is its not personalized to us right the content that i see on t. V. Is not about my social world it doesnt it doesnt reflect. My popularity and my standing it doesnt it doesnt allow me to compare myself to other friends or colleagues in the way that social media does so social media really allows me it really it really preys on a bunch of things in kind of my animal brain that really get me addicte
Radar screen time on social media is way up i mean do you think that this increase in usage will be permanent or are we going to sort of when else once were allowed to freely roam again. Its hard to argue predict the future. I mean i think weve seen a surge coroutine doing this because people dont have alternatives right. They dont leave their houses off and theyre clearly not merely a social. Is that used to be and not by social i mean physically socially like going over to each others houses or meeting up places. So i guess im optimistic that i think that it will reduce to some degree once once once you get through this craziness of corn t. V. So this is social dilemma documentary which is dedicated to this threat. That is social media says that Internet Companies are using technology to complete to compete for our attention which they then sell to advertisers but heres a question thats from someone that has worked on television for most of her life hasnt t. V. Been doing the same th