This year s Self-Service Innovation Summit will include a special session entitled "Lessons from 100s of Self-Service Device Deployments," to include real-life stories and advice from operators across major industries, according to a press release from Networld Media Group.
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In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory.
Perhaps no generation in history has been more discussed, courted and feared as Gen Z. But what makes this group of consumers tick, and how can companies future-proof their strategies by using proven, data-based information instead of rumor and fear-mongering?
Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes.