From shattering popular myths to surprising revelations, EJ Kritz joined Daniel Brown to share an exclusive preview of a groundbreaking new study on Gen Z and strategies for lasting success across business categories.
Nichefire, a software firm, has announced its AI-powered analytics tool TrendFire, which aims to produce data-driven insights using data from social media, news sources and other online sources, according to a press release. TrendFire combines large amounts of data with…
For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative, argues Matt Oliver, VP of Sales at Hivestack.
Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers, according to a press release. Data from MOVE indicates that the QMS network reaches an estimated 67%…
Billboards remain a major advertising boon amid the rise of emerging technologies, according to a Vistar study of billboard effectiveness in the context of programmatic DOOH in digital advertising. Vistar is a digital OOH ad tech firm. Billboards have always…