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Sweet victory! HARIBO is crowned the UK s favourite travel sweet

Sweet victory! HARIBO is crowned the UK s favourite travel sweet
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United kingdomJohn rawlingsLouise foxFruit pastillesTrebor extra strong mintsPercy pigsMidget gemsGlacier mintsConsumer editorBlood orange

Shoppers buying low-sugar and reduced-fat versions of foods are being hit by a hidden health tax

Breakfast cereals, energy bars, jams, yogurts, hot chocolate, tomato ketchup and mints all have reduced sizes for healthy versions.

City ofUnited kingdomJoshua bamfieldCentre for retail researchFudge cereal barsSalt tomato ketchupReduced sugar instant hot chocolateMuller light crunchTrebor extra strong mintsSonal shahSynergy nutritionRetail researchHeinz no added sugarSalt ketchupSainsbury s

Trebor Integrated Advert By Elvis: 100 Years Strong

Description Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience. ELVIS and Trebor are tapping into nostalgia for the advertising that the brand has become known for, reimagining the much-loved Trebor Extra Strong Mints jingle (“Trebor Mints are a minty bit stronger”) that was originally created in 1969.

Trebor extra strong mintsUnited kingdom