Description
Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS.
In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience.
ELVIS and Trebor are tapping into nostalgia for the advertising that the brand has become known for, reimagining the much-loved Trebor Extra Strong Mints jingle (“Trebor Mints are a minty bit stronger”) that was originally created in 1969.