New Study Highlights Challenges of Content Discovery worldscreen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from worldscreen.com Daily Mail and Mail on Sunday newspapers.
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen
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Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content
Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months