Nearly 300 CEOs gathered last week in Palm Springs at the Destinations International CEO Summit, which we were thrilled to have in person again. Among many of the illuminating speakers was Ariane Gorin, President, Expedia for Business at Expedia Group.
Our focus at Expedia Group Media Solutions has always been to help travel partners stay agile, and this has been especially important the past two years as the industry has looked for ways to inspire travel shoppers during an evolving pandemic landscape. That’s why we recently hosted a series of virtual Insights Summits each with a focus on specific super regions to help travel marketers plan their rebuild strategies.
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Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q4, which details many of the latest insights on the industry’s continued recovery from the pandemic, as identified in Expedia Group’s exclusive first-party data. Here, Richard Kocher, who leads Media Solutions’ data insights and planning team, gives his expert take on these latest findings for 2022 and beyond.
The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry and travelers showed their resilience when faced with continued unpredictable pandemic circumstances in Q4 2021. Some of the brightest news for the quarter came from the Asia Pacific (APAC) region, and here we look in more detail at the key habits and outlook of travelers in this market.