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Details 22 April 2021 Advertisers in Hong Kong have always been leveraging outdoor platforms, even after the challenges of last year. To better engage audiences and increase return on investment (ROI), out-of-home(OOH) advertising has evolved considerably. While online advertising has prospered, OOH ads are increasingly indispensable, due to the keen competition for eyeball in online advertising, especially in the Hong Kong market, and can greatly enhance campaign performance. Meanwhile, by applying data to locate the right audiences, advertisers can maximise the impact of ads and ensure the right ads are displayed to the right people. This Master Report, in collaboration with MTR advertising, will delve into the development of MTR digital advertising and the rapid digital evolution of the OOH industry, two factors that ensure advertisers can deliver even better, greater and more successful campaigns.

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