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Start Treating Direct Online Distribution Costs as Distribution Costs! : 4Hoteliers

Start Treating Direct Online Distribution Costs as Distribution Costs! : 4Hoteliers
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Marketing budgetTravel agency commissionsMarketing expenses

Start Treating Direct Online Distribution Costs as… Distribution Costs!

Currently direct online bookings and their distribution costs: ongoing website hosting and technology upgrades, website content optimization, SEO, website visitors referrals fees (metasearch and paid search CPCs, online media and retargeting referrals, etc.), hosting, analytics, data marketing, email marketing, social media marketing, digital marketing agency fees, etc. - all come from the Sales & Marketing Budget, which is a line item in the property budget.

Marketing budgetTravel agency commissionsMarketing expenses

How can hotels correctly calculate their costs per acquisition? – Hospitality Net World Panel

Cost optimization and profitability: Cost-optimization has always been a central notion in revenue management. That being said, the pandemic brought renewed attention to the topic. Today, more than ever, proper cost control is crucial to navigate these difficult waters and prepare for the new normal.

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