Infinix India CEO Anish Kapoor highlighted the issue of smartphone brands offering similar features, causing confusion among customers. To differentiate, Infinix focuses on clear-cut distinctions for each product. Despite a stagnant market, Infinix saw a 30% year-on-year growth in shipment volumes in 2023, increasing its market share from 2.4% to 3.1%.
Infinix India CEO Anish Kapoor highlighted the issue of smartphone brands offering similar features, causing confusion among customers. To differentiate, Infinix focuses on clear-cut distinctions for each product. Despite a stagnant market, Infinix saw a 30% year-on-year growth in shipment volumes in 2023, increasing its market share from 2.4% to 3.1%.