Comply with telemarketing rules in 3 days or face suspension: Trai to entities
Latest order comes a few days after Trai suspended newly-implemented telemarketing norms for sending commercial text messages for one week as its earlier order led to disruption in SMS and OTP deliveries in various services
BusinessToday.In | March 13, 2021 | Updated 14:03 IST
As per TRAI regulations, the PEs are required to register with telcos to assert their identity
Telecom regulator Trai (Telecom Regulatory Authority of India) has said entities such as banking, logistics and e-commerce that send bulk messages to customers must complete their registration process in three days, failing which they ll be barred from doing so.
TRAI s SMS fiasco: Who s to blame?
In the current system where people get SMSes for everything the implementation of TCCCPR (Telecom Commercial Communication Customer Preference Regulation) regulations through telecom operators (on March 8) seems like a case of bad planning
Manu Kaushik | March 9, 2021 | Updated 18:32 IST
As per TRAI regulations, the PEs are required to register with telcos to assert their identity
It s a regulation that is supposed to curb unsolicited messages (SMS), but the TCCCPR (Telecom Commercial Communication Customer Preference Regulation) has created a bigger mess. In the current system where people get SMSes for everything - Aadhaar authentication, OTP for transactions, flight/train status and even appointment with doctor or Covid vaccine - the implementation of TCCCPR regulations through telecom operators (on March 8) seems like a case of bad planning.