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Comply with telemarketing rules in 3 days or face suspension: Trai to entities

Comply with telemarketing rules in 3 days or face suspension: Trai to entities Latest order comes a few days after Trai suspended newly-implemented telemarketing norms for sending commercial text messages for one week as its earlier order led to disruption in SMS and OTP deliveries in various services BusinessToday.In | March 13, 2021 | Updated 14:03 IST As per TRAI regulations, the PEs are required to register with telcos to assert their identity Telecom regulator Trai (Telecom Regulatory Authority of India) has said entities such as banking, logistics and e-commerce that send bulk messages to customers must complete their registration process in three days, failing which they ll be barred from doing so.

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