YouTube adverts are far less valuable than traditional TV, broadcasters have claimed, as they battle to win over brands after a deep slump in advertising.
Pixotope, the leading software platform for end-to-end realtime virtual production solutions, today announced its new Live Controller, an all-in-one graphics control solution for broadcast virtual production workflows. Underpinned by Unreal Engine, the Pixotope Live Controller introduces reusable no-code templates and rundown-based virtual production workflows to all broadcast control rooms in a single-user software package.