Roku Rises as Vertical Group Is Bullish on Ad Spending Growth
Vertical Group analysts are incrementally positive on Roku as ad spending grows.
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Roku (
ROKU) - Get Report was higher Thursday after the streaming-device maker was the subject of a note from Vertical Group analysts, who said they were incrementally positive on the company.
That positivity is based on year-over-year advertising spending growth that was above expectations.
And that growth stemmed from an aggressive push among TV buyers to buy up as much over-the-top inventory as possible, the analysts said.
Analysts at Truist upgraded the stock to buy from hold on strong fundamentals.