TPG Mobile taps JOLT Digital for digital duties Details 25 January 2021
TPG Mobile has appointed JOLT Digital to handle digital media planning and buying for a year, after six months of courting. The account will be led by strategy and planning director Jonathan Ng, who joined the agency last year, and work for the youth campaign and senior plan campaigns have gone live.
Founder and CEO Sebastien Lepez (pictured below) told
MARKETING-INTERACTIVE that the team proposed an approach based on JOLT s mission, which is to bridge the gap between traditional media agencies and emerging technology. This is a strategy we believe can help TPG stay ahead of the game to increase ROI and grow its business, he added.