TPG Mobile taps JOLT Digital for digital duties Details 25 January 2021
TPG Mobile has appointed JOLT Digital to handle digital media planning and buying for a year, after six months of courting. The account will be led by strategy and planning director Jonathan Ng, who joined the agency last year, and work for the youth campaign and senior plan campaigns have gone live.
Founder and CEO Sebastien Lepez (pictured below) told
MARKETING-INTERACTIVE that the team proposed an approach based on JOLT s mission, which is to bridge the gap between traditional media agencies and emerging technology. This is a strategy we believe can help TPG stay ahead of the game to increase ROI and grow its business, he added.
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SOCIAL BUZZ
Taronga will connect the Smart Urban Co-Innovation Lab, SEA’s first smart cities-focused development center, with a network of emerging proptech firms. Source: Shutterstock
Singapore proptech hub to spearhead smart city innovation
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A new partnership will help Singapore’s Smart Urban Co-Innovation Lab to identify new revenue streams, reduce costs, and operate sustainably within the real estate sector
Capitaland’s smart city lab already works with 200 firms to co-develop proptech & smart city innovations
Singapore continues to pursue more sustainable urban smart city developments that leverage on innovation driven by property technology, or proptech.
The trend received another boost recently when Capitaland, the driving force behind the new Smart Urban Co-Innovation Lab at Singapore Science Park, announced its latest real estate innovation partner that will help it identify new revenue streams, reduce costs, and operate more sustainably by harnessing eme