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Total TV Viewership grew by 9%: BARC India YEARBOOK Share Via: in 2020 along with trends across the pandemic struck months Television audience measurement company Broadcast Audience Research Council, (BARC) India has launched the third edition of its YEARBOOK titled ‘The Year After Two Thousand & Nineteen’. The YEARBOOK offers insights and extensive data on ‘What India Watched’ in 2020 along with trends across the pandemic struck months with a special focus on four distinct phases, viz., Pre-COVID, COVID: During Lockdown, COVID: Unlock, and Year Ender. COVID-19 forced people to stay confined to their homes starting March 25, 2020. The lockdown made viewers turn to their favourite mode of entertainment and news – Television.

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