What advice do you have for starting a business in these strange times?
Starting a business is a lot of hard work, but having passion combined with determination and self-belief is key. And patience, a lot of patience! There are some very exciting brands launching right now to much success, so don’t let the pandemic deter you from your dreams. We need bold, ambitious founders who are innovative and a force for positive change in times like these. I encourage anyone with a vision to pursue it.
What are you looking forward to in 2021?
Professionally, I am so excited to unveil the products we have been working on behind the scenes at Huda Beauty and Wishful for 2021. We work so hard listening to fan feedback; hearing what they miss, what they want, working on new innovations and bringing products to market that we feel truly proud of and know our community will love. So much work goes into every launch, so when it finally comes out, I am always genuinely bursting with excitement