What advice do you have for starting a business in these strange times?
Starting a business is a lot of hard work, but having passion combined with determination and self-belief is key. And patience, a lot of patience! There are some very exciting brands launching right now to much success, so don’t let the pandemic deter you from your dreams. We need bold, ambitious founders who are innovative and a force for positive change in times like these. I encourage anyone with a vision to pursue it.
What are you looking forward to in 2021?
Professionally, I am so excited to unveil the products we have been working on behind the scenes at Huda Beauty and Wishful for 2021. We work so hard listening to fan feedback; hearing what they miss, what they want, working on new innovations and bringing products to market that we feel truly proud of and know our community will love. So much work goes into every launch, so when it finally comes out, I am always genuinely bursting with excitement
Mazen Abusrour
You’ve probably been privy to a host of women cradling their chin in a neon green hammock-like mask, and wondered if it’d really help give you the jawline of your dreams. The Wishful Chin Lift is a sheet mask loaded with peptides, niacinamide and adenosine to help tone, tighten and lift the chin simple. There are products with social hype, there are fads that come and go, and then there is Huda Kattan, who makes products every beauty-obsessive world-over didn’t know they needed. “With Wishful, we’re not going to go after things that we know we cannot achieve. We won’t be making any anti-ageing products as we really want to focus on results-based skincare staples,” she says. After carving her niche in makeup with Huda Beauty and exploring sensorials with Kayali Fragrances, Kattan launched Wishful in February 2020 to put to fruition her years of experience and conversation with her fans. As the brand launches in India on