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Tomislav Tomašević: Nećemo se služiti prljavim trikovima! Pobijedit ćemo uzdignute glave i svima ćemo moći pogledati u oči

Tomislav Tomašević: Nećemo se služiti prljavim trikovima! Pobijedit ćemo uzdignute glave i svima ćemo moći pogledati u oči
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Volkswagen Invites You to Discover Walkinshaw Station in Latest Campaign for the Amarok W-Series

Creative 73 Add to collection Campaign developed by DDB Group Sydney Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.

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Volkswagen invites you to discover Walkinshaw Station in latest campaign for the Amarok W-Series via DDB Group Sydney

May 10 2021, 9:38 am | BY Ricki Green | 30 Comments Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind. Says Nick Reid, national marketing and product manager at Volkswagen Australia: “With Walkinshaw Station, we knew we’d capture the attention of ute enthusiasts.

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Volkswagen rears Amaroks like horses in W-Series launch via DDB

Volkswagen rears Amaroks like horses in W-Series launch via DDB May 10, 2021 10:47 Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road. It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’. The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.

New south walesFran claytonMatt chandlerKim raicevichAlasdair kayJames davisZanda wilsonMichael ritchieRenata barbosaSandy burculScott stirlingRamon rodriguezTara fordAlex dufficyPaul jansenNicole drabsch