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مسؤولون دوليون: الإمارات ترسم طريق التعافي السياحي عالمياً

مسؤولون دوليون: الإمارات ترسم طريق التعافي السياحي عالمياً
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Japan steps up marketing push to win back Saudi tourists

RIYADH: Prior to the onset of the coronavirus disease (COVID-19) pandemic, Japan had witnessed a surge in the number of tourists from Saudi Arabia, and the country’s tourism board is keen to revitalize this once international travel resumes on May 17. According to the Japan National Tourism Organization (JNTO), a total of 11,152 Saudi tourists visited the East Asian country in 2019, a year-on-year surge of 50.6 percent. However, due to global travel restrictions as a result of the pandemic, Tomoko Kikuchi, executive director of the JNTO’s Dubai Preparation Office, told Arab News the numbers declined rapidly last year. “Unfortunately, because of the pandemic, the number decreased more than 90 percent in 2020. We do not expect it to recover soon, but we hope to return to 2019 levels at the soonest,” she said.

UAE top priority for Japanese tourists

29 Apr 2021 Senior Reporter The UAE, specifically Dubai, will be the first official home of the Japan National Tourism Organisation (JNTO) in the region from 2021. This is so now as the government entity that provides comprehensive information about the Northeast Asian country to inbound visitors, positions the Middle East as a priority market. Remotely interviewed, JNTO president Satoshi Seino said: “With the strategic location of the UAE within the region and many media companies headquartered in Dubai, we believe Dubai is the ideal location for JNTO to open a first office in the Middle East.” “Connectivity from Dubai to other Middle East countries is important for us; to carry out promotional activities within the region,” he also said.

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