At a recent roundtable with The Drum Network’s leading influencer marketers, we asked our panel what they expect next in this fast-changing space. From AI to vertical video anxiety, here are their answers in full.
Are we overly led by data, boring analytics and impassive AI? Do we live in a world where hunch, gut feel, and instinct are relics of the past? This head-to-head debate pits DRPG’s creative director Tommy Joe Moore against strategic planner Melanie Palmer.