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Pete Metcalfe News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Social agencies must put people before platforms or risk getting left behind

"Agency priorities need to change," writes Pete Metcalfe, CEO at SocialChain.

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After Brave Bison Acquisition, Can Remodelled Social Chain Meet Growth Expectations?

The UK specialist agency has rebranded and retooled its business model following buyout in February. Its new owners are hungry for growth, however.

City ofUnited kingdomHolland barrettSteven bartlettPete metcalfeMedia agency briefingLondon stock exchangeSocial chainFlight storyBrave bisonJohn lewisInfluencer marketingSocial mediaSocial chainBrave bisonAgency leadership

Social Chain is now SocialChain following rebrand and leadership team shake up

Senior appointments from Ogilvy, Carat and GOAT are settling in at the rebranded, space-free SocialChain.

New yorkUnited statesUnited kingdomCity ofJohn lewisSarah mooresHolland barrettLauren howsonTom bellamyCharlotte bowkerKyle pyne jamesMark farrellyPete metcalfeJohn lewis partnershipBritish armySocial chain

The Drum | Creators As Brands: Influencer Marketing Leaders Near-future Predictions

At a recent roundtable with The Drum Network’s leading influencer marketers, we asked our panel what they expect next in this fast-changing space. From AI to vertical video anxiety, here are their answers in full.

Shivani chodaHannah andersonPaula albuquerqueLogan paulTommy joe moorePete metcalfeKairos groupSocial chainKyma mediaJoe mooreInfluencer marketingSocial mediaAgency leadership

The Drum | Creators Pay Our Bills : How Influencer Marketers Are Evolving With Creators

The Drum | Creators Pay Our Bills : How Influencer Marketers Are Evolving With Creators
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomShivani chodaHannah andersonPaula albuquerqueImogen colesPete metcalfeMedia agency briefingSocial chainJordan carroll

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