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IronSource gets a new toy, with SOOMLA rising from the ashes
The Israeli startup was on the verge of failure, but thanks to a clever pivot and life-saving funding, SOOMLA is acquired by Israeli software giant - IronSource. Idan Ben Tovim /
IronSource continues its Israeli shopping spree: After acquiring companies such as
Warranteer, SteamRail, and
Supersonic, the Israeli app monetization giant adds another Israeli solution to its local toolkit. This time, it’s
SOOMLA- a company that was on the verge of shutting down, until it pivoted to save its life. The full details have yet to be revealed, but according to reports, land in the tens of millions of dollars range.
ironSource acquires SOOMLA to Enrich its Platform with Ad Quality Insights
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The acquisition adds an additional layer of data and visibility into ad monetization, enabling developers to better identify harmful ads and manage the user experience
ironSource acquires Soomla Every developer should be able to access best-in-class technology to better manage their app businesses, and with SOOMLA’s technology, we aim to provide those insights both to apps that use our ad mediation solution and those that don’t. TEL AVIV, Israel (PRWEB) January 11, 2021
ironSource, a leading business platform for app developers, announced today its acquisition of ad quality measurement platform SOOMLA. Adding SOOMLA’s technology to ironSource’s suite of solutions provides app and game developers with more tools to effectively manage the advertising inside of their apps. The technology will provide developers with i