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IronSource gets a new toy, with SOOMLA rising from the ashes
The Israeli startup was on the verge of failure, but thanks to a clever pivot and life-saving funding, SOOMLA is acquired by Israeli software giant - IronSource. Idan Ben Tovim /
IronSource continues its Israeli shopping spree: After acquiring companies such as
Warranteer, SteamRail, and
Supersonic, the Israeli app monetization giant adds another Israeli solution to its local toolkit. This time, it’s
SOOMLA- a company that was on the verge of shutting down, until it pivoted to save its life. The full details have yet to be revealed, but according to reports, land in the tens of millions of dollars range.