Heights raises $2M for its subscription supplements aimed at new ‘braincare’ category
New wellness startup Heights is formally launching this week, focusing on a category it describes as ‘braincare’. The startup will market “ultra high quality, sustainable plant-based supplements that feed your brain” based on what it says is scientific data.
It has raised a $2 million Seed funding round (£1.7M) via the Seedrs crowdfunding platform, with the round also including the institutional investor Forward Partners. Angel investors include Tom Singh (founder of New Look), Damian Bradfield (WeTransfer), Dhiraj Mukherjee (Shazam), Renee Elliot (Planet Organic), and celebrity investor Chris Smalling (an England and Manchester United professional footballer).
Founder and former corporate financier Sunna Van Kampen explains:
“We are the highest dose and most natural immunity drink on the market, combining the high vitamin doses with the plant extracts which helps increase the absorption and is absolutely key to our format. This enables 90 percent take up by the body compared to tablets which is around 30 to 40 percent.”
Years of fending off colds and seeing the shortfall in remedies, which focussed on symptom relief rather than immune system recovery, led to Van Kampen looking deep into what the science had to say and developing his own natural solutions.
Super absorption breakthrough: Sunna Van Kampen (Image: NC)