Heights raises $2M for its subscription supplements aimed at new ‘braincare’ category
New wellness startup Heights is formally launching this week, focusing on a category it describes as ‘braincare’. The startup will market “ultra high quality, sustainable plant-based supplements that feed your brain” based on what it says is scientific data.
It has raised a $2 million Seed funding round (£1.7M) via the Seedrs crowdfunding platform, with the round also including the institutional investor Forward Partners. Angel investors include Tom Singh (founder of New Look), Damian Bradfield (WeTransfer), Dhiraj Mukherjee (Shazam), Renee Elliot (Planet Organic), and celebrity investor Chris Smalling (an England and Manchester United professional footballer).