Velocity Frequent Flyer, partnering with Special Australia has ushered in a new era with the announcement of its new brand positioning with a series of major initiatives to evolve its program offering, alongside a new platform, new logo and its first brand campaign in over five years.
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R.M.Williams has launched a new brand platform, ‘Crafted for Life’, via Special - its first multimedia national campaign since the brand came back into Australian ownership. The work is a homage to the company’s world famous boots that are handcrafted to stand the test of time in the outback.