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REDPIXEL
The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have been clear too: No more âwebâ content management labels for software that builds and manages websites. Are brands themselves abandoning websites? From the looks of things, not even close.
Case in point: The CMO Survey found most companies made investments in the performance of their digital marketing over the past year in optimizing their company website: 73.8%. That was ahead of digital media and search (65%), direct digital marketing (57.3%), data analytics (56.5%) and marketing technology systems or platforms (53.8%).
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Unsplash/Roman Kraft
Online tech-focused retailer Newegg got in on the Doge Day fun on Monday by announcing that it will now be accepting Dogecoin as an official payment method. Newegg has been eager to accept the shift to digital currency. In 2014, the company was the principal e-retailer to accept Bitcoin for payment of purchases made on Newegg. The organization is also allowing users to pay with Dogecoin while shopping on the website.
âThe excitement and momentum around cryptocurrency are undeniable, and the recent surge in Dogecoin value underscores the need to make it easier for customers to make purchases with this popular cryptocurrency,â said Andrew Choi, Sr. brand manager of Newegg.
Moz, a search engine optimization technology provider, has announced today the launch of a Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro. The Performance Metrics suite was designed to save Moz Pro clients time. It adds the capacity to investigate thousands of URLs of their choosing directly within their SEO platform. The new component provides insights on the best way to improve on-site client experience.
This news comes in front of Google s impending algorithm changes on page experience that incorporates basic search signals and Core Web Vitals and is slated for a gradual rollout starting in mid-June. The end goal: improve sites loading speed, interactivity and stability.
Moz Launches Performance Metrics Suite for Improved Page Experience
New feature enables SEOs to analyze Core Web Vitals in bulk and view performance through a holistic SEO lens
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SEATTLE, April 20, 2021 /PRNewswire/ Moz, Inc., the leader in search engine optimization technology, today announced the launch of a Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro. The Performance Metrics suite saves Moz Pro customers time with the ability to analyze thousands of URLs of their choosing directly within their SEO platform. The new feature also provides insights on how to improve overall on-site user experience.
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