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It’s been a whole five years since Procter and Gamble (P&G) unveiled ‘Thank You Mom’, its Rio 2016 masterpiece which celebrated the mothers behind Olympic and Paralympic champions. Now, as we gear up for the postponed Tokyo 2020 Games, the Tide and Always owner is looking to reduce viewers to tears once more by shining its spotlight on parents.
The FMCG giant has unveiled a multibrand campaign inspired by the many Olympic and Paralympic athletes who are not only achieving athletic greatness, but are also commiting to acts of good and making a positive difference in their communities.
Feeding into P&G’s wider ‘Lead with Love’ push, these sporting protégés are the stars of two new films marking the FMCG brand’s Olympic partnership.
2020 Olympics: The delayed Tokyo 2020 Olympic Games are almost upon us. Athletes from the four corners of the world will gather for two weeks in Japan to compete for the title of Olympic champion. The quadrennial festival of sport will showcase over 11,000 athletes going head-to-head in 339 events across 33 sports
ATR Extra: Karate Strengthens Outstanding Progress of Audience and Social Media Performance 02/19/21
The following was written by the World Karate Federation and published here in its entirety.
The social media channels and global audience of the World Karate Federation continue their incredible growth across multiple platforms, as highlighted in the 2020 International Sports Federation Social Media Ranking.
Published by leading global communications agency BCW Sports, the report stresses the strength of Karate on social media and confirms the WKF’s prominent position among the Olympic International Federations (IFs).
The World Karate Federation takes the position 13 among all 33 Olympic Sports in the programme of the Tokyo 2020 Olympic Games in the total number of followers on social media. With over 1.3 million followers across all platforms, the success of the WKF’s dynamic digital strategy is confirmed as Karate’s international governing body strengthens its position
THE STANDARD By
Barrack Muluka |
February 13th 2021 at 00:00:00 GMT +0300
Suna East MP Junet Mohamed. [Caleb Kingwara, Standard]
Mr Yoshiro Mori does not know what has hit him. The world has descended upon him like ten tons of bricks. At 83, he seems to have learned nothing in the school of life.
Mr Mori does not know there are things you just don’t do, things you don’t say, especially when you are a leader. He has failed to develop emotional intelligence. In all probability, he never will.
At 83, he is in the twilight of life. To expect him to learn new tricks is to stretch wishful thinking a bridge too far.