With a guest performance by Grammy winner Chrisette Michele, the 7 p.m. ceremony at the Marriott Marquis in Northwest, Washington, D.C., honors individuals who show continuous support of the Black Press and the Black Community.
Sponsor Spotlight 05/08/21
(ATR) IOC worldwide sponsor P&G focuses on athletes for its latest Olympics campaign.
Alyson Felix and daughter Cammy in P&G film (P&G)
The company said the “Lead with Love” campaign is inspired by the many Olympic and Paralympic athletes who are achieving greatness on the field of play while also taking action to make a positive difference in their communities.
P&G debuted two short films on Wednesday highlighting the efforts of athletes.
“Love Leads to Good” celebrates the important role all parents have in raising their children to be good. “Your Goodness is Your Greatness” is narrated from the perspective of proud parents and features athletes including the USA’s six-time Olympic Gold Medalist Allyson Felix, Track and Field; four-time World Champion Carissa Moore, Surfing; and Olympic Gold Medalist, Elena Delle Donne, Basketball.
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Another ad also celebrates the spirit of unselfish sportsmanship in an ad for the Tokyo Olympics.
Procter & Gamble has launched its Olympic Games Tokyo 2020 campaign inspired by the many Olympic and Paralympic athletes who are stepping up to take action for good, making a positive difference in their communities. These athletes are the focus of the âLead with Loveâ consumer campaign, which unites P&Gâs longstanding Citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability.
In a release, P&G mentions that it believes that the Olympic Games have tremendous power to unite the world through sport; in Tokyo, and in partnership with the International Olympic Committee, P&G is celebrating athletes and their acts of good.
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It’s been a whole five years since Procter and Gamble (P&G) unveiled ‘Thank You Mom’, its Rio 2016 masterpiece which celebrated the mothers behind Olympic and Paralympic champions. Now, as we gear up for the postponed Tokyo 2020 Games, the Tide and Always owner is looking to reduce viewers to tears once more by shining its spotlight on parents.
The FMCG giant has unveiled a multibrand campaign inspired by the many Olympic and Paralympic athletes who are not only achieving athletic greatness, but are also commiting to acts of good and making a positive difference in their communities.
Feeding into P&G’s wider ‘Lead with Love’ push, these sporting protégés are the stars of two new films marking the FMCG brand’s Olympic partnership.